A estratégia que usei pra lotar minha agenda mesmo sendo desconhecido

Introduction

In this tutorial, we'll explore a proven strategy used by Vinicius Bomfim to rapidly build a client base in a new city. By following these actionable steps, you can learn how to attract clients and fill your schedule, even if you’re starting from scratch.

Step 1: Build Your Personal Brand

• Identify Your Niche: Determine what type of photography you want to specialize in (e.g., portraits, events, commercial).
• Create a Professional Portfolio: Showcase your best work to demonstrate your skills and style. Use platforms like your own website or social media.
• Develop a Unique Selling Proposition: Highlight what makes you different from other photographers in your area.

Step 2: Leverage Social Media

• Establish Your Presence: Create accounts on popular platforms like Instagram and TikTok to showcase your work.
• Engage with Your Audience: Post regularly and interact with comments to build a community around your brand.
• Use Relevant Hashtags: Research and apply trending hashtags related to your niche to increase visibility.

Step 3: Network Locally

• Attend Local Events: Participate in community gatherings or photography exhibitions to meet potential clients.
• Collaborate with Other Professionals: Partner with local businesses, such as event planners or makeup artists, to cross-promote services.
• Offer Free Sessions: Consider providing complimentary photo shoots to build rapport and gain testimonials.

Step 4: Utilize Online Platforms

• Join Photography Groups: Engage with local and online photography communities where you can share your work and find leads.
• Create Listings on Service Platforms: Sign up on platforms like Thumbtack or Bark to connect with clients seeking photography services.

Step 5: Follow Up with Leads

• Implement a Tracking System: Use a simple spreadsheet or a CRM tool to keep track of potential clients and follow-ups.
• Send Personalized Messages: Reach out to leads with tailored messages to remind them of your services.
• Offer Promotions: Provide time-limited discounts or packages to encourage clients to book sessions.

Step 6: Gather and Display Testimonials

• Request Reviews from Clients: After completing a session, ask clients for feedback and permission to share their testimonials.
• Showcase Testimonials on Your Platforms: Highlight positive reviews on your website and social media to build credibility.

Conclusion

By implementing these steps, you can effectively build your client base and maintain a full schedule as a photographer, even in a new location. Focus on creating a strong personal brand, leveraging social media, networking, and following up with leads to maximize your success. Start taking action today, and watch your photography business thrive!