"12 claves del Turismo Sostenible" Carlos Voleger Director de la Organización Mundial del Turismo

Introduction

This tutorial outlines the key principles of sustainable tourism as presented by Carlos Voleger, the Director for the Americas of the World Tourism Organization (UNWTO). It highlights 12 essential trends that can guide travelers, businesses, and destinations towards more sustainable practices. Understanding these trends is crucial for promoting responsible tourism that respects the environment and local cultures.

Step 1: Embrace Environmental Responsibility

• Prioritize eco-friendly practices in all aspects of tourism.
• Reduce waste through recycling and proper waste management systems.
• Encourage the use of renewable energy sources in accommodations and transport.

Step 2: Support Local Economies

• Choose local businesses for dining, shopping, and activities to keep revenue within the community.
• Promote local artisans and cultural experiences to enrich the travel experience.
• Educate travelers on the importance of supporting local economies and avoiding large chain establishments.

Step 3: Foster Cultural Exchange

• Encourage interactions between tourists and local residents to enhance cultural understanding.
• Organize cultural events that allow tourists to engage with local traditions.
• Provide educational resources about local customs and practices to tourists.

Step 4: Advocate for Sustainable Transport

• Promote the use of public transportation, biking, or walking as alternatives to car travel.
• Encourage the development of low-emission transportation options in tourist areas.
• Provide information about eco-friendly transportation choices to travelers.

Step 5: Implement Sustainable Practices in Accommodations

• Encourage hotels and lodges to adopt green certifications.
• Recommend establishments that use sustainable products and practices, such as organic food sourcing.
• Advocate for water conservation measures and energy efficiency in lodging facilities.

Step 6: Protect Natural Resources

• Support conservation initiatives that protect natural habitats and wildlife.
• Promote awareness of the ecological impact of tourism on local environments.
• Encourage travelers to respect nature by following guidelines in protected areas.

Step 7: Educate Tourists

• Provide information on sustainable tourism practices to educate travelers before they embark on their journeys.
• Use clear messaging to inform tourists about the environmental and cultural significance of different locations.
• Encourage responsible behaviors, such as minimizing noise and litter, during travel.

Step 8: Collaborate with Stakeholders

• Engage local governments, businesses, and communities in discussions about sustainable tourism practices.
• Form partnerships with organizations that promote sustainable tourism initiatives.
• Share success stories and best practices among stakeholders to encourage wider adoption of sustainable methods.

Step 9: Monitor and Evaluate Impact

• Establish metrics to measure the sustainability of tourism practices.
• Regularly assess the environmental, social, and economic impacts of tourism in the area.
• Use feedback from tourists and locals to improve sustainability efforts continuously.

Step 10: Promote Sustainable Destinations

• Highlight destinations that prioritize sustainability in their tourism offerings.
• Use marketing strategies that focus on responsible travel choices.
• Share information on how to travel sustainably to inspire others.

Step 11: Encourage Responsible Consumption

• Motivate tourists to choose products that are ethically sourced and environmentally friendly.
• Promote sustainable dining options that use local ingredients and reduce food waste.
• Educate travelers on the impacts of their consumption choices on local communities.

Step 12: Advocate for Policy Changes

• Support policies that promote sustainable tourism on a local, national, and global scale.
• Encourage travelers to engage in advocacy efforts for better tourism legislation.
• Work with policy-makers to create frameworks that support sustainable practices in tourism.

Conclusion

Sustainable tourism is essential for preserving the environment, supporting local communities, and fostering cultural exchanges. By following these 12 steps, travelers and tourism stakeholders can contribute to a more responsible and sustainable industry. As you plan your next trip or develop tourism initiatives, consider how these trends can be integrated into your approach for lasting positive impact.