[Guide Complet] Créer sa Première Campagne de Publicité Facebook en 2025

Introduction

This tutorial is designed to guide you through creating your first Facebook advertising campaign in 2025. If you're an online coach or trainer looking to attract qualified leads, this step-by-step guide will help you navigate the Meta Ads platform effectively, enabling you to promote high-ticket offers and fill your schedule with prospects.

Step 1: Set Up Your Facebook Business Manager

• Create an Account:
  • Go to Facebook Business Manager and click on "Create Account."
  • Follow the prompts to enter your business name, your name, and your email address.
• Add Your Facebook Page:
  • Once your account is created, link your Facebook page to the Business Manager.
  • Go to "Business Settings," select "Pages," and click "Add."
• Set Up Ad Accounts:
  • In Business Settings, find "Ad Accounts" and click "Add."
  • Create a new ad account and set your billing information.

Step 2: Define Your Target Audience

• Identify Your Ideal Customer Profile:
  • Consider demographics such as age, gender, location, and interests.
  • Use Facebook Audience Insights to gather data on your target audience.
• Create Custom Audiences:
  • Go to the "Audiences" section in your Business Manager.
  • Click on "Create Audience," then "Custom Audience," and choose from options like website visitors or email lists.

Step 3: Set Your Campaign Objectives

• Choose Your Campaign Objective:
  • Decide if your goal is to generate leads, increase traffic, or boost conversions.
  • Select the objective that aligns with your business goals in the campaign setup.

Step 4: Design Your Ad Creative

• Craft Compelling Ad Copy:
  • Focus on a clear value proposition and a strong call to action.
  • Keep your messaging concise and engaging.
• Select Eye-Catching Visuals:
  • Use high-quality images or videos that resonate with your audience.
  • Ensure the visuals align with your brand and the ad's message.

Step 5: Set Your Budget and Schedule

• Determine Your Budget:
  • Decide between a daily or lifetime budget based on your overall marketing goals.
  • Start with a modest budget to test your ads' effectiveness.
• Schedule Your Ads:
  • Choose whether to run your ads continuously or set specific start and end dates.
  • Consider running ads during peak engagement times for your target audience.

Step 6: Monitor and Optimize Your Campaign

• Track Performance Metrics:
  • Regularly check key metrics such as click-through rates, conversion rates, and return on ad spend.
• Make Adjustments:
  • Based on performance, tweak your ad copy, visuals, or targeting criteria.
  • Experiment with A/B testing to find the most effective ads.

Conclusion

Creating your first Facebook advertising campaign can significantly boost your business by attracting qualified leads. By following these steps—setting up your Business Manager, defining your target audience, designing your ad, managing your budget, and monitoring performance—you'll be well-equipped to run successful ad campaigns. As you gain experience, continue to optimize your ads and experiment with new strategies to maximize your results. Good luck!