Presenting a new product - 59 - English at Work launches your business

Introduction

This tutorial will guide you through the essential steps to effectively present a new product, using the example of Tip Top Trading's launch of the plastic aubergine. Whether you're new to product presentations or looking to refine your skills, these actionable steps will help you engage your audience and create a compelling pitch.

Step 1: Prepare Your Presentation

• Know Your Product: Understand the key features and benefits of your product. For the plastic aubergine, focus on its durability, quality, and suitability for decoration.
• Craft Your Message: Create a clear and concise message that highlights why the product is valuable. Use phrases like:
  • "This high-quality product is something your business needs."
  • "Designed to the highest specifications."
  • "Perfect for any café or restaurant table."

Step 2: Set the Scene for Your Audience

• Choose the Right Venue: Ensure your presentation location is professional. A swanky hotel or a well-arranged conference room works well to impress clients.
• Engage Your Audience: Start by inviting everyone to gather and express gratitude for their attendance. Use a friendly tone to make them feel welcomed.

Step 3: Deliver Your Presentation with Confidence

• Use Visual Aids: Incorporate slides or prototypes to visually represent your product. Ensure technology works smoothly before the presentation begins.
• Speak Clearly and Enthusiastically: Your enthusiasm can be contagious. Make statements like:
  • "This aubergine may look good enough to eat but it's made of the highest quality plastic."
• Address Audience Questions: Be prepared to answer questions. If a client asks why they should buy, respond with benefits like:
  • "It's an affordable decoration that doesn't go mouldy."

Step 4: Provide Incentives

• Offer Discounts: Encourage orders by offering a discount for bulk purchases. For example:
  • "If you order more than 1,000, we can offer you a generous discount."
• Include Guarantees: Reinforce confidence in your product by providing a money-back guarantee.

Step 5: Handle Unexpected Situations Gracefully

• Stay Calm Under Pressure: If something goes wrong, like technical issues, remain composed. For instance, if your slides freeze, have a backup plan or someone who can assist, like an IT person.
• Maintain Professionalism: If personal issues arise during the presentation, try to keep them separate from your professional message.

Conclusion

A successful product presentation requires careful preparation, clear messaging, and the ability to engage your audience. By following these steps and focusing on your product’s strengths, you can increase interest and drive sales. Remember to practice your delivery, anticipate questions, and be ready to adapt if challenges arise. With these tips, you're well on your way to delivering an effective presentation.