Strategi Bisnis Manajemen : Model Deskriptif Manajemen Strategi

Introduction

This tutorial provides a comprehensive guide on the descriptive model of strategic management, as outlined in the video from LP3 UHAMKA. Understanding strategic management is crucial for organizations aiming to achieve competitive advantage and superior revenue. This guide will break down the essential components of strategic management and provide actionable steps to implement these strategies effectively.

Step 1: Understand the Strategic Management Process

• Familiarize yourself with the definition of strategic management, as proposed by Michael A. Hitt. It involves:
  • A set of commitments
  • Decisions
  • Actions necessary for an organization to achieve strategic competitiveness and above-average returns.
• Recognize the importance of strategic management in navigating the business landscape and improving performance.

Step 2: Identify Key Elements of Strategic Management

• Commitments: Determine the long-term goals of your organization.
• Decisions: Make informed choices that align with your organization's objectives.
• Actions: Develop plans and initiatives to execute your strategies effectively.

Step 3: Analyze the External Environment

• Conduct a thorough analysis of the external factors affecting your organization:
  • Market trends
  • Competitors
  • Regulatory changes
• Use tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate both internal and external environments.

Step 4: Formulate Strategic Options

• Based on your analysis, brainstorm strategic options that can help your organization:
  • Explore diversification, market penetration, or product development strategies.
  • Consider innovative approaches that leverage technology and customer insights.

Step 5: Evaluate and Select Strategies

• Assess the viability of each strategic option:
  • Use criteria such as cost, potential returns, and alignment with organizational goals.
  • Consult with stakeholders to gather insights and feedback.

Step 6: Implement the Chosen Strategy

• Develop a clear action plan for implementation:
  • Assign roles and responsibilities.
  • Set timelines and benchmarks for progress.
• Ensure that communication is transparent and that all team members are aligned with the strategic goals.

Step 7: Monitor and Adjust the Strategy

• Establish metrics to monitor the effectiveness of your strategy:
  • Regularly review performance against established goals.
  • Be prepared to adjust the strategy based on feedback and changing market conditions.

Conclusion

In summary, strategic management is a vital process for organizations aiming for success in a competitive marketplace. By understanding and applying the steps outlined in this guide, you can develop and implement effective strategies that drive performance and growth. Next, consider engaging with case studies or practice exercises to deepen your understanding of strategic management principles.